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party theme

Old Hollywood Glamour Meets Modern Philanthropy: How Immersive Storytelling Transformed Rally 4 Kids

Old Hollywood Glamour Meets Modern Philanthropy: How Immersive Storytelling Transformed Rally 4 Kids

Imagine the scene: vintage Cadillacs parked alongside modern Ferraris, women in feathered headpieces and men in tuxedos, all against the backdrop of the stunning Bella Vista Ranch polo field at sunset. But this wasn't a movie set—it was philanthropy reimagined through the lens of Old Hollywood glamour.

When United Boys & Girls Clubs approached us to elevate their annual Rally 4 Kids fundraiser, we knew this wasn't just about creating pretty centerpieces. This was about crafting an experience so compelling that checkbooks would open wider, hearts would connect deeper, and a record-breaking $450,000 would be raised in a single evening.

The Challenge: Fundraising Fatigue

Let's face it—Santa Barbara's philanthropic community attends dozens of galas each year. Another silent auction, another chicken dinner, another PowerPoint presentation showing impact statistics... even the most dedicated donors experience fundraising fatigue.

Our challenge: How do we transform a traditional fundraiser into an immersive experience that would not only sell out at 320 guests but create such demand that the event would need to relocate to accommodate 500+ attendees the following year?

The answer was hiding in plain sight—in the journey itself.

The Rally: From Pit Stop to Plot Point

The Rally 4 Kids isn't just a clever name—it's 68 exotic and classic cars driving 110 miles through Santa Barbara County's most stunning landscapes. Rather than treating this as merely pre-gala entertainment, we reimagined the entire rally as the first act of our immersive story.

Each pit stop—La Cumbre Peak, Sunstone Winery, Santa Barbara City College, and the Downtown Boys & Girls Club—became a chapter in our narrative. At each location, drivers didn't just participate in "challenges"—they experienced firsthand the types of activities that Club members engage in daily.

At the Downtown Club pit stop, for example, rally participants were paired with Club members who guided them through STEM activities similar to their after-school programs. This wasn't just about scoring points in a competition—it was about creating emotional connections between donors and the children they would be supporting.

"I've been to dozens of fundraisers," one first-time rally participant told me, "but I've never actually met the kids who benefit from my donation. Having Miguel show me his robotics project made everything real in a way that donation statistics never could."

The Transformation: Polo Field to Paramount Pictures

As the sun began to set, rally participants arrived at Bella Vista Ranch to find themselves transported to the golden age of Hollywood. Rather than traditional banquet decor, we created environmental storytelling through:

  • A red carpet entrance complete with "paparazzi" photographers (whose photos would later be available for purchase as an additional fundraising opportunity)

  • Vintage movie posters reimagined to feature Club members and their achievements

  • Signature cocktails named after famous Hollywood films with a twist that highlighted Club programs

  • Table centerpieces featuring gilded film reels interspersed with photos of Club members

  • A custom Hollywood sign installation that served as both decor and photo opportunity

But the true immersion came through the program itself.

Breaking the Fourth Wall

Traditional galas separate entertainment from fundraising—first you enjoy performances, then you open your wallet. We intentionally broke this fourth wall by weaving Club members into every aspect of the evening:

  • Rather than having servers pass appetizers, Club members (appropriately dressed for the theme) welcomed guests with trays of hors d'oeuvres, introducing themselves and sharing brief stories about their Club experiences

  • Instead of a standard slideshow, we created a "live trailer" where Club members performed vignettes highlighting different programs, moving throughout the dinner space rather than remaining confined to a stage

  • During dinner, each table had a "special guest"—a Club member who rotated between courses, ensuring every donor connected with multiple children

The most powerful moment came during the award presentation to philanthropists Donavan and Randie Judkins. Rather than having just the CEO present the Michael & Anne Towbes Award, three Club members whose scholarships had been directly funded by the Judkins joined him on stage, each sharing a personal story about how the Club had changed their trajectory.

When Randie Judkins urged the crowd to "dig deep, open your checkbooks, and support these kids," it wasn't an abstract request—it was personal. Guests weren't just supporting an organization; they were supporting Miguel, Sophia, and James, whose stories they'd just heard, whose hands they'd just shaken.

The Results: Beyond the Numbers

Yes, the event raised over $450,000—a record-breaking amount. Yes, it sold out with 320 attendees and created such demand that a larger venue was secured for the following year.

But the true measure of success came in the form of engagement that extended far beyond the event itself:

  • Multiple rally participants later volunteered to mentor Club members in their professional fields

  • Several companies represented at the gala initiated corporate partnership programs with the Clubs

  • The wait list for the following year's rally began forming before the evening had even concluded

As Michael Baker, CEO of UBGC, reflected: "This wasn't just our most successful fundraiser financially—it fundamentally changed how our donor community relates to our organization. People left feeling like part of our family, not just supporters of our cause."

The Takeaway: Immersion Creates Investment

The success of the Old Hollywood Rally 4 Kids reinforces what we've always believed at Felici Events: people remember how you make them feel. By creating an immersive experience that engaged all five senses and created genuine emotional connections, we didn't just host a successful event—we transformed supporters into advocates.

When philanthropy feels like participation rather than observation, the impact extends far beyond a single evening or donation. It creates a community of support that sustains organizations like the United Boys & Girls Clubs through challenges like the pandemic, when, as Michael Baker noted, "If it weren't for the generosity of the Judkins, I'm not sure how we would've made it through Covid."

As we prepare for next year's even larger Rally 4 Kids, we're reminded that the most powerful fundraising tool isn't the auction item or the paddle raise—it's the story you tell and how you make your guests feel while telling it.

Ready to transform your organization's next fundraiser from an obligation into an immersive experience? Let's talk about how storytelling, environment, and emotional connection can help you not just meet but exceed your fundraising goals.

Ciao for now - Zohe! (photographed below)

CAMA Centennial Community Celebration at The Sunken Gardens

CAMA Centennial Community Celebration at The Sunken Gardens

 

We love community events (after all, aren’t they synonymous), and this one in particular is very close to our hearts as it brought in FOUR of our favorite things:

  1. Community

  2. Food

  3. Wine

  4. Gorgeous Iconic Location

Felici Events was hired to produce a festive afternoon of collaboration with local cultural arts partners to gather for music, delicious food, and beverages, and the community to honor CAMA for this historic occasion: to celebrate the first 100 years of Community Arts Music Association.

The client wanted ‘something sweet and memorable’ to gift the community so we placed an order for 2500+ mini cupcakes with Lele patisserie (none were left over)

Created with a food and wine music festival in mind, the committee approached local favorites to be a part of the event, and Felici Events orchestrated over 20 local restaurants and 20 wineries to successfully participate and show off the best of the best in town within the day’s events. Over 2500 community members arrived to enjoy the afternoon celebration, delicious eats, special sips, and fantastic music in Santa Barbara’s most iconic wedding and event venue, the Sunken Gardens of the Santa Barbara Courthouse.

This event was free and open to the public, and included:

Musical presentations by:
Opera Santa Barbara
Music Academy of the West’s Sing! Program
Faculty of Westmont College
Department of Music, UC Santa Barbara
Members of Santa Barbara Symphony

FOOD:
Bibi Ji
Black Sheep Restaurant
Ca’ Dario Ristorante
Finch & Fork
Le Sorelle
Michael’s Catering
Pete Clements Catering
Olio e Limone
Opal Restaurant & Bar
Via Maestra 42

WINE:
Alma Rosa Winery
Babcock Winery
Brander Vineyard Cebada Wine
Grassini Family Vineyards
Grimm’s Bluff
Lumen Wines
Pali Wine Co.
Presqu’ile Winery
Santa Barbara Winery

CAMA is Santa Barbara’s oldest arts organization, and is presenting its 100th concert season in 2018-19. CAMA’s mission is to enrich the city’s cultural life by bringing live performances by world-renowned classical artists and orchestras of the highest artistic excellence to our community and by providing creative, focused music education programs for individuals of all ages.

Photographer: Bycherry Photography | Location: Santa Barbara County Courthouse Gardens | Planner: Felici Events | Restrooms: Marborg Industries | Cupcakes: Lele Patisserie | Audio: SPARK Creative Events | Rentals: BRIGHT Event Rentals | Musicians: CAMA | Staffing: Top Shelf | Popcorn Machines: Just 4 Fun Party Rentals | Valet: Bluestar Parking

 

Felici Events Presents Three Holiday Parties

Holiday Party Ideas

As we quickly approach the holiday season, Felici Events brings you ideas for your private or corporate party!

Inspired by Biz Bash: The Holiday Issue we share three seasonal holiday themes sure to please your guests!

Classic Holiday

Christmas Table
Christmas Table

Take out your ornaments and red candles! Make your holiday parties with classic themes like the nutcracker or holiday movies and use traditional decorations to bring the joy of the season! Hang up lights, wreaths, and trees, feel free to add a pine cone or two in there. For food, you can make appetizers based off dinners such as a turkey cranberry crostini, chicken kebabs or pizza bites in traditional holiday shapes. Be sure to decorate your table with a classic gingerbread house!

Food Cutouts
Food Cutouts
Christmas Kebabs
Christmas Kebabs
Gingerbread House
Gingerbread House

Winter Wonderland

Winter Wonderland
Winter Wonderland

Winter Wonderland is a modern theme that looks elegant and transforms your venue into an entirely different place! With Disney's "Frozen" and ice being all the rage, having a winter wonderland themed party can be the perfect theme for your holiday party! Decorate with snowflakes, crystals, blue lights, crystals and silver decor.  Be sure to have a hot cocoa bar to warm your guests up!

Hot Cocoa Bar
Hot Cocoa Bar
Winter Wonderland Center Piece
Winter Wonderland Center Piece
Winter Lights
Winter Lights

Try something innovative with live ice sculpting!

Live ice scultping
Live ice scultping

The Ice Beat Factory is an exciting performance ice show combining ice sculpting with live music.

Offbeat Bash

Many modern holiday parties are saying no to the traditional holiday themed parties and going for a more offbeat theme like a masquerade ball or as Biz Bash demonstrates, a circus theme.  Another theme idea could be a Brother's Grimm theme with Once Upon a Time, Grimm, and Disney's upcoming film, Into the Woods serving as inspiration. There's so many possibilities with this theme, guests can come dressed as their favorite fairy tale characters and the ideas for decorations are endless!

Fairy Tale Invitation
Fairy Tale Invitation
Fairy Tale Chandelier
Fairy Tale Chandelier

Get creative with invitations to inspire guests and decorate with grand chandeliers to create a more spectacular fantasy!

Fairy Tale Center Pieces
Fairy Tale Center Pieces
Flower Centerpiece
Flower Centerpiece

Take inspiration from Brother's Grimm fairy tales for centerpieces such as a single rose or a candelabra!

Feel free to use a specific fairy tale or just combine them all to make an enchanted venue! Have some caramelized apples or Alice in Wonderland cake for dessert! Be sure to checkout Cody's Cocktails inspired by fairy tale creatures that are sure to be remembered at your holiday party! This one below is called "Maleficent" and contains black vodka, grape schnapps, and apple pucker!

Poison Apples
Poison Apples
Maleficent cocktail
Maleficent cocktail

Whatever you decide for your theme, holiday parties should create a festive and joyous occasion!

Event Planner Coordinates Custom Invitations for 90th Birthday Party

Example inspiration board from Event Planner Zohe Felici.
Example inspiration board from Event Planner Zohe Felici.

Custom invitations can be designed for any upcoming wedding, anniversary, or birthday party. Unique invitations are a nice addition to photos and other special keepsakes. Our event planner can help you find the perfect solution for your specific invitation needs. In this article, a 90th birthday party is our example to help illustrate the process and to give suggestions for how you might choose to design your special invitations.

Time will never stand still, and those moments that bring us such joy become memories in an instant. To capture such a moment and record it forever is truly monumental. – Joshua Atticks, Wedding Photographer

 

Tips from an Event Planner on Custom Invitations

Collect example images of what you want. Pinterest is a great starting point. If you are not comfortable on the computer, you can simply pick up a few of your favorite magazines and cut out images that inspire you.

In our example, the designer suggested four different photos for the invitation, and the best one was chosen by the event planner, Zohe Felici.
In our example, the designer suggested four different photos for the invitation, and the best one was chosen by the event planner, Zohe Felici.

Once the tone and vision have been set, the next step is to work with the design itself. A designer will combine the information about the event with the graphics. Event invitations include basic information such as the event’s name, date, time, location, and RSVP. In our example, the designer suggested four different photos for the invitation, and the best one was chosen by the event planner, Zohe Felici.

The final step is to review and adjust until it’s perfect. This might include changing the font, removing or adding a few words, and playing with the color choices. It is not uncommon to go back and forth two or three times to get everything right.

When you are working with an event planner, it’s possible for them to coordinate your special invitations because they will cohesively brand a full theme for your event, including all of its important information, such as the venue and guest list.  If you have any questions, or are interested in having Felici Events design custom invitations for your upcoming celebration, please contact us.

Ava's Graffiti Grunge Theme Bat Mitzvah Celebration

www.felicievents.com

www.felicievents.com

Want to see how the rest of her party went?

CLICK HERE

Mille Grazie to the Team that made this all possible!

Invitations and Save the Dates: Lazaro Design
Photography: Kelsey Crews Photo
Production and Design: Felici Events
Lighting: LBPS
Floral: Juniper Floral Designs
Linens: La Tavola Linens
Tent and Rentals: Classic Party Rentals
Entertainment - DJ: H2H The Perfect Element
Location: Soho Restaurant and Lounge SB